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archives

Service Marks

This category contains 6 posts

USPTO TO INCREASE TRADEMARK FILING AND OTHER FEES

USPTO proposes to increase some of filing fees for the trademark registration process & for Notices of Opposition to the TTAB. Continue reading

THE POWER OF LOGOS AND COLOR

In a recent blog, Larry Bodine, a web and marketing guru, offers great advice to business owners when choosing the “look” of their logo/trademark. He provides information as to how some large companies came to adopt their famous marks, their investment expenses along with examples of  famous logo faux pas.  Larry’s blog re-enforces a message … Continue reading

WHY ARE THE SAN DIEGO CHARGERS TAKING PRE-EMPTIVE ACTION TO PROTECT THEIR RIGHTS IN FUTURE TRADEMARKS?

The football world is abuzz with the possible relocation of the San Diego Chargers to Los Angeles. How will Chargers protect trademarks they will need if they move? Answer: file intent to use application with the USPTO. Continue reading

WHAT IT TAKES TO PROTECT A CERTIFICATION MARK? (Part 2)

To protect your rights in your certification mark be sure that: third parties use it under license, you register it with the USPTO and you police its use. Continue reading

TRADE NAMES VERSUS TRADEMARKS UNDERSTANDING WHY YOU MAY NEED BOTH

Trademarks and Trade Names. Business owners often confuse the two. A trade name serves as an alternative name for the actual business and a trademark helps the provider of the goods or services distinguish itself from its competitors. Continue reading

A STAR VS A SWOOSH FOR A TRADEMARK

A trademark exists only if in the mind of Ms. Q. Public, it successfully acts as an identifier of the source of the goods or services being sold. In the case of a logo, it is important to avoid adopting ordinary geometric shapes because they can be considered by a consumer as mere decoration and therefore not eligible to be protected as a trademark. Continue reading