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Logo Designs

This category contains 2 posts

THE POWER OF LOGOS AND COLOR

In a recent blog, Larry Bodine, a web and marketing guru, offers great advice to business owners when choosing the “look” of their logo/trademark. He provides information as to how some large companies came to adopt their famous marks, their investment expenses along with examples of  famous logo faux pas.  Larry’s blog re-enforces a message … Continue reading

A STAR VS A SWOOSH FOR A TRADEMARK

A trademark exists only if in the mind of Ms. Q. Public, it successfully acts as an identifier of the source of the goods or services being sold. In the case of a logo, it is important to avoid adopting ordinary geometric shapes because they can be considered by a consumer as mere decoration and therefore not eligible to be protected as a trademark. Continue reading