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Archive for the ‘Trademarks’ Category

The aggressiveness of a web based business’ outreach, while cost effective, can expose it to answering claims filed in distant courts. Protecting your domain name may require an e-business owner nevertheless to sue in an inconvenient location.,

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Advertising your business over the Internet need not expose you to litigation everywhere in the USA just because your message can be viewed nationwide. However, there is a fine line as to the kinds of activities you may engage in on-line which, if once crossed, could be viewed by a court as giving you sufficient contacts with the distant state to require you to defend you actions there.

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A trademark exists only if in the mind of Ms. Q. Public, it successfully acts as an identifier of the source of the goods or services being sold. In the case of a logo, it is important to avoid adopting ordinary geometric shapes because they can be considered by a consumer as mere decoration and therefore not eligible to be protected as a trademark.

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